Use GEARS to define the Radio X audience
G- Male
E- white
A- 25-44
R- London/Southeast
S- B/C
how is this reflected in the type of hosts used
What is the impact of Chris Moyles in joining the radio station
What kind of adverts are shown, how does this suit the demographic
Is the Radio station likely to be offensive to certain groups
In what way is diversity limited as evident in the show hosts and type of music aired.
Consider the Radio 1 Breakfast show in what way is PSB broadcasting a more inclusive environment compared to Radio X?
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