Monday, January 7, 2019

Radio X



Use GEARS to define the Radio X audience
G- Male
E- white
A- 25-44
R- London/Southeast
S- B/C

how is this reflected in the type of hosts used
What is the impact of  Chris Moyles in joining the radio station
What kind of adverts are shown, how does this suit the demographic
Is the Radio station likely to be offensive to certain groups
In what way is diversity limited as evident in the show hosts and type of music aired.
Consider the Radio 1 Breakfast show in what way is PSB broadcasting a more inclusive environment compared to Radio X?

R1 Breakfast show Greg James

23/43 songs are British artists

Sunday, December 16, 2018

Shelter AD

Poster/Advertisement analysis
  • History of the brand
  • Aims of the campaign
  • Dates and times of the campaign
  • Choose another Shelter campaign
  • and summarise the campaign
  • Include
Brand history
  • Founded in 1966 during the “Swinging Sixties” are the stuff of legend, three million people were living in slums. Shelter was born out of the belief that this appalling injustice must be put right.
  • Fifty years on, the country is in the grip of another housing crisis. A huge range of people are affected by our current housing shortage, from a generation of young people who can’t afford a home to those struggling with sub-standard housing.
  • As we enter our 50th year, 100,000 children are homeless. So, while we will reflect on our achievements, we will only celebrate when everyone has a place to call home.
  • Shelter commissioned Photographers such as Nich Hedges to document the poor housing conditions within the UK
  • Advertisements throughout the 1960’s to the 1990’s were crafted in the documentary tradition of black and white and often focussed on the suffering of children to gan pubic sympathy/empathy

Aim of the print advert?
Raise awareness for the charity, give information to those in need, collect donations
What messages are being communicated? (How is this communicated via media language)
That they can help even in situations where you aren't homeless yet.
who is represented and how is this constructed? (age, race, class, issues)

Psychology, which human needs is it addressing?

What emotions does the advert challenge?

What is the main selling point? Message?

Annotate analysing colour scheme, copy, font, tone, images?

Thursday, September 20, 2018

Heaven - Emili Sande analysis

·      Sound
·      Camerawork
·      Editing
·      Mise en scene
 [Verse 1]
Will you recognise me
In the flashing light?

I try to keep my heart beat
But I can't get it right

Will you recognise me
When I'm lying on my back?

Something's gone inside me
And I can't get it back
Oh heaven, oh heaven
I wait with good intentions
But the day it always lasts too long

Then I'm gone
Oh heaven, oh heaven
I wait with good intentions
But the day it always lasts too long

[Chorus][x2]
Then I'm gone[x4]

[Verse 2]
Will you recognise me
When I'm stealing from the poor?

You're not gonna like me
I'm nothing like before

Will you recognise me
When I lose another friend?

Will you learn to leave me?
Oh, give me one more try again
Oh heaven, oh heaven
I wait with good intentions
But the day it always lasts too long
Then I'm gone
Oh heaven, oh heaven
I wait with good intentions
But the day it always lasts too long

[Chorus][x2]

[Bridge]
Oh heaven, oh heaven
I wait with good intentions
You say that you will wait
I try but always break
Cause the day always lasts too long