- History of the brand
- Aims of the campaign
- Dates and times of the campaign
- Choose another Shelter campaign
- and summarise the campaign
- Include
Brand history
- Founded in 1966 during the “Swinging Sixties” are the stuff of legend, three million people were living in slums. Shelter was born out of the belief that this appalling injustice must be put right.
- Fifty years on, the country is in the grip of another housing crisis. A huge range of people are affected by our current housing shortage, from a generation of young people who can’t afford a home to those struggling with sub-standard housing.
- As we enter our 50th year, 100,000 children are homeless. So, while we will reflect on our achievements, we will only celebrate when everyone has a place to call home.
- Shelter commissioned Photographers such as Nich Hedges to document the poor housing conditions within the UK
- Advertisements throughout the 1960’s to the 1990’s were crafted in the documentary tradition of black and white and often focussed on the suffering of children to gan pubic sympathy/empathy
Aim of the print advert?
Raise awareness for the charity, give information to those in need, collect donations
What messages are being communicated? (How is this communicated via media language)
That they can help even in situations where you aren't homeless yet.
who is represented and how is this constructed? (age, race, class, issues)
Psychology, which human needs is it addressing?
What emotions does the advert challenge?
What is the main selling point? Message?
Annotate analysing colour scheme, copy, font, tone, images?
